Navigation Menu

Shop sephora.com

The Highlighter

News

06.30.14

UNITED STATES OF SEPHORA

UNITED STATES OF SEPHORA

The Sephora Glossy peeks inside America’s makeup bag.

We’ve always believed you can tell a lot about a girl by what’s in her purse. Which got us wondering—what can you tell about a state by what’s in its beauty bag? We dove into the numbers, state by state, to see what you are buying in 2014, and found out tons. Like who’s staying up all night, who’s manic about manicures, and who (really) likes their stems silky. Come and check yourself out, America. MELISSA LANE

CALIFORNIA
The Golden State likes it natural. Organic products or ones with largely natural ingredients dotted its bestseller list like dandelions on a lawn with items such as Fresh Sugar Tinted Lip Treatment, Josie Maran Argan Oil, and Bite Agave Lip Mask.

HAWAII
No self-tanners made tropical Hawaii’s list of bestsellers, though two bronzers did, including NARS in Laguna and—wait for it—Benefit’s Hoola.

MASSACHUSETTS
The state that invented the modern-day computer may be honing in on a new calculation: the complexion-perfection equation. Nearly a fourth of its list fell in this category with products such as bareMinerals Original Foundation; Benefit The Porefessional; and Laura Mercier Tinted Moisturizer.

SOUTH DAKOTA
According to NAILS Magazine, this Great Plains state has fewer nail technicians than anywhere else in the country (33 as of 2012 compared to California’s whopping 84,699), but that doesn’t mean manicures have gone the way of the buffalo there: The Formula X System nail kit was higher on South Dakota’s list than any other state’s.

MISSISSIPPI
Batting your lashes may play more of a role in Southern charm than any of us realized. Mississippi had no less than seven mascaras on its bestseller list, including Benefit They’re Real! Mascara, Buxom Blackest Lash, and Lancôme Hypnôse Dramatic Mascara.

OKLAHOMA
Oklahoma took to the prairie flower colors of the Tria Hair Removal Laser more than anyone else: It made their list twice, in Peony and Fuchsia. 

NEVADA
None of us were surprised to see racy product names such as Too Faced Better Than Sex Mascara, NARS Blush in Orgasm, and all three Urban Decay Naked palettes light up Nevada’s list like its Las Vegas strip.

CONNECTICUT
The Constitution State is classically preppy down to its moisturizer: Clinique Dramatically Different Moisturizing Lotion was one of its favorites.

NEW YORK
Home to the city that never sleeps, New York goes through a lot of Urban Decay All Nighter Setting Spray and SEPHORA COLLECTION Multitasker Brush #45. Go figure.

SHOP SEPHORA>

Spot it. Shop it.