Navigation Menu

Shop sephora.com

The Highlighter

Video

10.15.12

FRONT/CENTER: Go behind the scenes of our Curbside Color video with Refinery29.

FRONT/CENTER: Go behind the scenes of our Curbside Color video with Refinery29.

Sephora PRO Team Lead Artist, Sara Biria, talks about the shoot.

 

 

Refinery29 is our go-to site for style inspiration. Their New York editor, Annie Georgia Greenberg, and Sephora PRO makeup artist Sara Biria teamed up to bring bold color to the streets of Manhattan. We caught up with Biria to hear all about it.

How many makeovers did you do today?
We did four in this video. And not only was it fun, it was real. I didn’t take an hour to do the makeover, and I applied over what they already had on. So it wasn't about removing their everyday look, it was about adding to it and enhancing it.

What was the best part?
It was so fun to see the women’s reaction. They loved their looks and felt comfortable wearing color.

Ever do a public makeover before?
Yes, on the NYC subway! I saw a lady trying to apply her lipstick with the train moving. I could tell she was having a pretty hard time keeping her hand steady. I was sitting by her so introduced myself and told her I’m a makeup artist at Sephora. She held the mirror while I applied her lipstick. I couldn't help myself!

CHECK OUT THIS POST AND MORE ON REFINERY29 ▸

Spot it. Shop it.