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10.22.12

Black Bag: Eva Chen

Black Bag: Eva Chen

The beauty editor, fashion plate, and digital phenom shares her must-haves.

“I love how when you give a woman a beauty tip, it’s something they can immediately start doing. And also sometimes, it can change their outlook.”

Meet Eva Chen. The writer and editor has climbed her way to the top of the beauty world with an unmatched mixture of passion, generosity, and perfect taste. Through her active social media presence, she takes her readers along for the ride—sharing learned insider knowledge (and some pretty Instagrams to boot).

Recently, the New York City native lent her eyes to Sephora as a judge at our annual Store Director Conference, which holds a competition for the spots in our PRO artist team. “It was super inspiring, it was great to see and meet all the different PRO artists and I came out of it with my head swimming with tips. I’ve still been tweeting a lot of the tips weeks after,” she says of the experience. 

Chen rules an extremely popular Twitter feed, and has a presence all over social media. “It’s the global version of that dinner out with your girlfriends where you’re talking about products,” she says. “If I learned something really cool, I want to put it out there for the world. I just heard a manicurist backstage at a show, she told me when she buffs her nails, she never buffs them dry, she always uses a high quality nail oil or other oil, and puts it on the nail, and then buffs. I haven’t tried that yet, but I’m looking forward to trying it.” We’re on it! KELLEY HOFFMAN

CHECK OUT HER TOP 10 SEPHORA PICKS:

  1. TARTE LIPSURGENCE™ LIP TINT  AMUSED ▸
    “It’s the perfect hot pink. It’s sheer, but also buildable.”
  2. BOSCIA B.B. CREAM SPF 27 PA++ ▸
    “It’s subtly luminizing, and not super shimmery.”
  3. DIOR VERNIS NAIL LACQUER – RIVERIA 537 ▸
    “Hot orange nail polish is a perennial favorite of mine, regardless of the season.”
  4. KORRES WILD ROSE + VITAMIN C ADVANCED BRIGHTENING SLEEPING FACIAL ▸
    “I’ve been using this product all during fashion week and I think it’s one of the reason’s why I don’t look like a corpse.”
  5. NARS VELVET MATTE LIP PENCIL – DRAGON GIRL ▸
    “I recently started wearing red lipstick. It’s just a beautiful, classic red.”
  6. REN GLYCOL LACTIC RADIANCE RENEWAL MASK ▸
    “I use that mask once a week, and my skin is fluorescently-glowy afterwards.”
  7. FRESH SUGAR LIP TREATMENT – ROSE ▸
    “My favorite lip balm. It tints lips pink.”
  8. CLINIQUE LASH POWER MASCARA LONG-WEARING FORMULA ▸
    “I think Clinique’s mascaras are kind of a secret, not a lot of people know about them, but they make lashes look super long and luscious, but at the same time natural.”
  9. SEPHORA COLLECTION PRO FOUNDATION BRUSH #47 ▸
    “I always apply foundation with a foundation brush for a super natural finish.”

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