Take a look at the dress that inspired the fragrance.
Picture it, Cannes, 2010: Gucci reveals a collection of gowns made with red carpet regulars in mind. The remarkable pieces inspire a beautifully musky new fragrance, Gucci Premiere—as “intriguing and seductive as the perfect couture gown,” says Gucci creative director Frida Giannini.
The dress shown here was created for the perfume’s face, Blake Lively. It took an impressive 1,000 hours to produce using more than 300,000 silver sequins in five different sizes as well as over 1,000 Swarovski crystals. Try the scent, and enjoy your own moment to shine.