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The Highlighter

How-To

01.01.15

ZOOM IN: CLARINS SHAPING FACIAL LIFT

ZOOM IN: CLARINS SHAPING FACIAL LIFT

Luxury contouring in a jar.

Attention beauty lovers: Make room among your brushes and color products for an exciting new way to take on the contouring trend. Clarins Shaping Facial Lift, an insanely popular serum in Asia, has just hit North American shelves. We caught up with Melissa Barrett, Clarins Vice President of Public Relations, to learn how this product can help refine the appearance of our face, profile, and neck with a little touch-and-go. KELLEY HOFFMAN

THE CONCERN
“Fifteen years of scientific research on Asian women enabled Clarins to understand how natural roundness, unbalanced diet, and modern-day lifestyle can add to facial contouring concerns.”

THE INNOVATION
“Shaping Facial Lift goes beyond contouring the natural roundness of the face—relieving additional heaviness and puffiness caused by an unbalanced diet.”

THE RESULTS
“Clarins's breakthrough Total V Contouring Complex delivers complete facial contouring performance. The formula contains three powerful plant extracts: guarana extract supports refined facial contours, zerumbet ginger extract reduces the appearance of puffiness, and kaki extract targets slackening skin.”

THE APPLICATION
“This one-of-a-kind formula should be applied using the Manual Auto-Lifting Method developed by Clarins to further activate lymphatic drainage.

1. Warm the product in your hands. 
2. Apply to the face and neck without pressing.
3. Place elbows on knees to shape the face.
4. Place the weight of your head in both palms.
5. Remain in each position for ten seconds: Hands over the eyes, below the cheeks, the jawline, and the ears. 

Apply to clean skin, morning and/or night. Follow with your usual serum, then your day or night cream.”

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