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02.13.16

SWEET CHARITY: FRESH SUGA(RED)

SWEET CHARITY: FRESH SUGA(RED)

When was the last time your lip balm helped save lives?

We’ve always known there’s power in feeling beautiful, and now Fresh is taking that force to the next level. At the dawn of its 25th anniversary, Fresh is the first beauty brand to partner with (RED), one of the world’s leading charities that provides medical relief to those affected with AIDS in Africa.

 

To really make an impact, the nurturing skincare brand we love is releasing a new limited-edition version of its bestselling Sugar Lip Treatment. For this collaboration, it’s been aptly renamed SUGA(RED) and wrapped in a standout crimson tube. When you purchase the balm, not only are you making a bold statement to the world, but you’re also contributing 25% of your purchase toward two weeks’ worth of life-saving medication to those diagnosed with the disease. And here’s hoping that one day we can kiss the disease goodbye for good.

 

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