The cofounder explains why the brand is still coming up roses 20 years later.
While most of us like to put a bouquet of roses in a glass vase, Lena Korres—the cofounder of her eponymous brand—prefers to see the flower through a microscope. She’s analyzed the mighty skin-improving benefits behind the bloom for two decades, and is continuing to expand on its famous Wild Rose collection that originally lured us in. To celebrate the brand’s 20th anniversary, the line has expanded with a new Wild Rose Vitamin C Active Brightening Oil. The Sephora Glossy talked with Korres about the sweet, sweet benefits of roses and how the brand got its start. JESSICA VELEZ
How did you get your start in skincare?
“After completing my studies in business and chemical engineering, I moved on to work at Korres, which was born out of Athens’s first-ever homeopathic pharmacy. I was actually its first employee and was drawn by George Korres’s early vision. As the pharmacist—and owner of the Korres pharmacy—he mixed natural ingredients to create herbal preparations, remedies, and eventually cosmetic products. The passion and respect for natural ingredients as well as the deep knowledge of their properties was inspiring and fascinating. I wanted to be part of it literally from day one.”
We know that wild rose was the first Korres ingredient. What are some of its benefits?
“Wild rose, a Korres trademark ingredient and a synonym of the Greek skincare brand’s history, is the main active of the first-ever Korres cosmetic product. Wild rose fruit is noted for its high vitamin C level that demonstrates significant repairing action on pigmentation disorders and fine lines. Furthermore, wild rose oil, rich in linoleic and linolenic acid, offers significant moisturizing, healing, and softening properties. At the same time, it forms a protective film on the skin that helps with cell regeneration.
Can you tell us what you love about your Wild Rose Vitamin C Active Brightening Oil?
“The story behind it. This year, Korres is celebrating its 20th anniversary with the launch of the Wild Rose Vitamin C Active Brightening Oil, infused with real rose petals. We have reinvented our first apothecary beauty product, the wild rose oil, to honor the original precious extract. Its formula is boosted with super C to increase skin’s absorption of vitamin C by up to 1,000 percent. The result is an even skintone and smooth, younger-looking skin.”
How does it stand out or complement the other products in your Wild Rose collection?
“The Wild Rose Vitamin C Active Brightening Oil is the latest addition to the Wild Rose line, with the highest concentration of vitamin C. Its unique brightening system is boosted with the wild rose oil, which is particularly high in vitamin C content—nine times higher than that of an orange juice—to deliver significant repairing action on fine lines and pigmentation disorders while improving the overall texture of the epidermis.”