Celebrity hairstylist Matthew Yates gives his expert advice.
There are names in the beauty industry that are downright legendary, and Madam C.J. Walker is deservedly one of them. She’s the first self-made female millionaire in the United States, thanks to savvy marketing of her hair care products. And now her legacy continues at Sephora. Her reimagined yet true-to-her-roots line offers major curl power. The Sephora Glossy tapped the brand’s mane man, celebrity hairstylist Matthew Yates, to get his solves to all your coil conundrums using the reborn collection. JESSICA VELEZ
THE PERFECT BLOWOUT
“I suggest starting in the front to keep the hair from drying up too quickly. Remember, the faster you move, the smoother your blow-dry. You can use either a comb attachment, round brush, or flat brush, depending on your skill level and the tightness of the curl. Follow the way the cuticle naturally lays, as this will seal in all of the wonderful qualities of the products you’re using and ensure a super shiny, frizz-free blow-dry.”
THE SILKY HAIR ROUTINE
“When blow-drying curly hair straight, it’s always important to start with great product and tools! Cleanse the hair twice with Brassica Seed & Shea Oils Silkening Shampoo (it’s super rich, so a little goes a long way). After rinsing the hair completely clean from all shampoo, proceed to the Brassica Seed & Shea Oils Silkening Conditioner and massage it through hair (from root to ends) thoroughly. Also, use a wide-tooth comb for equal distribution. Then, towel dry hair and apply Brassica Seed & Shea Oils Silkening Leave-In throughout hair—follow immediately with the Brassica Seed & Shea Oils Silkening Blow Out Crème. These are going to set the angle of your hair and give it the slip that’s necessary for a smooth blow-dry. From there, section hair into four parts, using clips to secure each section, and blow-dry. At this point, you can either rock your blowout as is or use a flat iron or wand for added smoothness. Finish with a little oil and some hair spray, and you’re all set!”
THE LENGTHENING TRICK
“Curly girls embrace their natural shrinkage but sometimes want to rock a longer style. Crazy enough, shrinkage can hide up to 90% of your actual length, especially for very tight coils. Curl Enhancing Jamaican Black & Murumuru Oils Loosen & Stretch Gel provides intense moisture while coating strands to help elongate and shape coils into soft, springy curls.”
THE MOISTURE MAGIC
“Fabulous styles start with healthy hair. Even if you think your hair is relatively healthy, the change of seasons—from winter cold and wind to summer sun—can be hard on your strands. So, it’s good to get in the habit of using a mask weekly to make sure you’re giving your hair the moisture it needs. The Dream Come True Wonderful Deep Conditioning Masque is great for all hair types and is made with the perfect blend of natural, efficacious ingredients to boost dry, damaged, and color-treated hair. My favorite ingredients are the shea butter (which deeply moisturizes), willow bark (which conditions the scalp), coconut oil (which prevents hair breakage and split ends), and provitamin B5 (which adds luxurious shine).”
THE LIFE-CHANGING OIL
“The Scent & Shine Coconut Oil was my first introduction to the line, and it literally stopped me in my tracks! Coconut oil is full of amazing benefits when used topically. It’s super moisturizing, yet fast-absorbing and lightweight, while adding luster and shine, preventing breakage, promoting scalp health, and adding softness to hair. It can also be used as a booster if added to the Dream Come True Wonderful Deep Conditioning Masque or any conditioner. I also like the Coconut & Moringa Oils Curl Refresher Mist, which provides the benefit of a hair refresher in between washes. The formulation is light enough to use on finer textures without weighing them down, but still effective enough to add moisture and shine to thicker textures. And the fragrance is just absolutely luxe!”
THE HOT HAIRSTYLE
“I’m obsessed with a great twist out! It’s such an awesome way to manipulate the texture of curly hair without using direct heat. The Jamaican Black Castor Oil collection is ideal when going for this look.
THE UNIVERSAL TIP
“Hydrate, hydrate, hydrate! Curls thrive off moisture and curly hair can never get enough! Fortunately, Madam C.J. Walker Beauty Culture is the answer to thirsty curly hair.”