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01.08.13

Hot Now: Inside Sephora Hot Now

Hot Now: Inside Sephora Hot Now

The story behind the most buzzed-about beauty this month.

Sephora head merchant Margarita Arriagada and her team see a lot of beauty products. So when they deem something Sephora Hot Now–worthy, it means that it’s seriously special. We asked Arriagada about this month’s picks.

Hollywood’s Dirtiest Secret: The Sequel
GLAMGLOW SUPER-MUD CLEARING TREATMENT $69.00

  • Revolutionary, skin-clearing mud visibly draws out dirt and congestion.
  • Proprietary six-acid blend dramatically brightens and softens skin.
  • Even more magnetic (to dirt and pores) with Activated-X Charcoal.

“I love this mask because you can actually see it working and the results are instant. Mind-blowingly fast results.”

 

Blue no-peel peel resurfaces skin—without redness
DR. PERRICONE BLUE PLASMA $95.00

  • Potent yet gentle leave-on enzymatic peel targets only dead cells.
  • L-Carnitine resurfaces, purifies, and promotes cell turnover.
  • Cooling Water Plasma Delivery System infuses skin with extreme hydration.

“This will definitely stand out on the skincare shelf. And it’s incredible to finally have a peel that is gentle enough for daily use!”

 

Punch up lips and cheeks—in a pinch
BENEFIT FINE-ONE-ONE LIP AND CHEEK COLOR $30.00

  • First-ever multipurpose brightening color trio.
  • Delivers sheer, buildable tints plus soft luminizer.
  • Ideal for touch-ups: Dab colors individually or swipe together.

“I like to glide this on from the apples of my cheeks to my temples, then I blend with my fingertips in an upward circular motion.”

 

Go naked from hand to toe
URBAN DECAY NAKED NAIL POLISHES $26.00

  • The top six shades from the bestselling Naked eye shadow palette.
  • Universal neutrals in glitter, shimmer, and matte finishes.
  • Fully customizable: Mix, match, and make your own.

“I am very proud because the concept for this exclusive set came from our own Sephora merchant team collaborating directly with Urban Decay. Nude metallics for nails are ultra trendy right now.”

 

Prime hair for double performance
LIVING PROOF PRIME STYLE EXTENDER $20.00

  • First-ever primer formulated for hair.
  • Keeps any style looking fresh twice as long.
  • Compatible with any type of pre- or post-styling product.

“Living Proof’s major point of difference is that every product provides immediate and visible results. The Prime Style Extender is no exception. It can be worn alone, yet it’s so weightless it can be layered under your favorite styler.”

 

Shock factor: It only looks permanent
POP COLOR RITA HAZAN $18.00

  • High-pigment, spray-on hair color from top colorist Rita Hazan.
  • Transfer-free, non-staining formula.
  • Washes out completely with every shampoo.

“This product delivers the richest color and I can’t say enough about how easy it is to apply. I personally like the purple one best!”

Spot it. Shop it.