Sephora Head Merchant Margarita Arriagada on the power of potent hair shadow.
COLORSMASH HAIR SHADOW:
“We’ve seen a lot of hair chalk out there, and found that this formula was really blendable. Some have too much payoff, some transfer. This is really an eye shadow formulated for your hair. I love the fact that it looks great on blondes and dark hair equally. For me, [the bold hair color explosion is] a little like what we saw happening with nail—it’s just getting bigger and bigger. Now when you think about what you wear, you think, how am I going to complete this with a nail?”