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04.04.13

SWEET CHARITY: THE JOSIE MARAN MODEL CITIZEN CAMPAIGN

SWEET CHARITY: THE JOSIE MARAN MODEL CITIZEN CAMPAIGN

Josie Maran and Ian Somerhalder team up for the Animal Sanctuary.

WHO: “Each year we choose one of our heroes as our Model Citizen—someone who's a model citizen of the world, someone who proves that doing good is a beautiful thing,” says Maran. “We make a limited-edition version of our bestselling beautifiers, and we donate 10% of the sales to the charity of our Model Citizen's choice. Last year we raised more than $150,000.” This year’s Model Citizen is Ian Somerhalder; the actor and activist is currently building a sanctuary for abused animals in his hometown, New Orleans.”

WHAT: “We're making special honey-lavender-chamomile scented versions of some of our most popular items: 100% Pure Argan Oil, Argan Oil Hair Serum, and Argan Body Butter. We gave them a touch of shimmer, too. Ian helped design the packaging. The packaging shows birds in flight, which reflects Ian's love of freedom for all living creatures,” says Maran.

HOW: “Ian and I first met when we modeled together in a campaign in the late ’90s, and I've followed his career and his activist work ever since,” Maran adds. “I'm a fan—and an admirer!”

WHY: “There are so many abused, neglected, and mistreated animals in the world,” says Somerhalder. “Some people think that rehabilitating the animal is the last step, but I think it’s just the beginning. The Animal Sanctuary aims to provide opportunities for creatures to continue their journey alongside others who were hurting from mistreatment.”

SHOP THE JOSIE MARAN MODEL CITIZEN CAMPAIGN PRODUCTS HERE ▸

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