The Vice President of Product Development on creating Tocca Liliana.
The Tocca fragrance collection is the perfect blend of old-world inspiration and modern scent. Each is based on a character—some fictional, all loveable. It began with three unique fragrances in 1997—today, there are ten. Kathryn Beaton, Tocca’s Vice President of Product Development, tells us about the most recent addition, Liliana.
WHO “Liliana was inspired by a 1920s garden party,” says Beaton. “Dressed in her sequins and pearls, imagine Liliana is holding a glass of champagne, laughing. A jazz band plays as the seaside breeze carries scents of luscious fruits and florals, bringing that sense of joviality and glamour that only the roaring ’20s can conjure.”
WHAT “Like Liliana’s champagne, the top notes sparkle with bergamot and watery peach. The fragrance has sweetness all the way through the bottom thanks to the benzoin. I especially love the heart—the lily of the valley. It is one of the most romantic flowers in French culture. One of my favorite anecdotes about lily of the valley is that in France, a bride would hang a bouquet of the flower in her doorway the night before her wedding to symbolize her wedded fate. So all the people in the village knew where the bride was sleeping. This romantic gesture makes me love the scent even more.”
WHY “I think from the very first spritz, the fragrance speaks to its sparkling, fresh floral personality. I could see this quickly becoming a fragrance wearer’s go-to when they need that pick-me-up—or when they want to conjure a sense of romance.”
HOW “I have my fragrance ‘ritual’ every morning. I always spray pulse points right out of the shower and then, after I am ready for the day, I spray the air in front of me and walk through—just to give my hair and clothes a hint of what I am wearing that day.”
WHEN “The best time to wear this scent is in the spring and summer, but to be honest, as we were developing the fragrance, many seasons passed and when it was cold, snowy, and overcast outside it was always just that little burst of sunshine I needed to brighten my mood!”