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05.02.13

SEPHORA HOT NOW VOLUME 5: SMASHBOX CAMERA READY CC CREAM SPF 30

SEPHORA HOT NOW VOLUME 5: SMASHBOX CAMERA READY CC CREAM SPF 30

5-in-1 coverage that corrects the dots.

“What a phenomenon, right?” says Sephora Chief Merchant Margarita Arriagada of the double-letter cream explosion. “Smashbox really got it right with their BB, and the CC is a natural progression. Our clients have a lot of trust in Smashbox because of their primer. They were among the first out of the gate in prestige. For girls who don’t want to wear foundation, this is perfect. It gives you a little more than a tinted moisturizer. Now that the dust is starting to settle about BBs and CCs and we’re starting to see the formulations there’s definitely more of a treatment aspect to the CCs, and a treatment of discoloration specific to Camera Ready. The fact that you can immediately cover, whether it’s your acne spots or sun spots, and then treat them is a big deal.”

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