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05.04.13

SEPHORA HOT NOW VOLUME 5: DIORSHOW ICONIC OVERCURL MASCARA

SEPHORA HOT NOW VOLUME 5: DIORSHOW ICONIC OVERCURL MASCARA

A wand that’s ahead of the curl.

“Mascara brushes are a really personal thing,” says Sephora Chief Merchant Margarita Arriagada, twisting open Dior’s new Diorshow Iconic Overcurl Mascara. “I don’t have a ton of lashes, so for me the precision of a wand that hugs the lashes is really the cool thing. And it’s not at the sacrifice of volume. I’m wearing it now. It’s not a tight curl, but it definitely lifts more than classic Diorshow. It’s the marriage of the brush and the formula. We’re going to see curling become a much bigger deal in mascara. We just got back from Cosmoprof, and while nothing will ever take the place of volume in terms of what clients want, I was amazed how many manufacturers were talking about curling mascaras!”

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