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05.16.13

VIDEO: BEAUTY EXPEDITION TO TOKYO’S SHIBUYA DISTRICT

See the high-concept, rhinestone-encrusted gel nail art found in the heart of the city.

Shibuya is considered the Times Square of Tokyo. And for good reason: The center of the neighborhood brazenly touts its fast-paced energy: Three oversized screens quickly flash overhead while brightly lit signs scroll through advertisements. J-Pop blares while tourists and locals flood the streets and the famous Scramble Crossing—a four-way crosswalk in front of the Shibuya Railway Station that stops traffic in all directions and allows pedestrians to walk across the street in droves.

Also famous for its fashion department stores, Shibuya attracts young people as the foremost shopping destination, complete with a vibrant nightlife. Adding to the action are the Japanese headquarters of a number of large global companies. Paired with the constant evolution of fashion, these businesses perpetuate an atmosphere that is driven by new ideas. It’s a neighborhood that thrives on the challenging the “norm” with flamboyant ideas—a place that draws its energy from constant experimentation. Enter the sharp, three-dimensional nail designs found in the video above. LENA PARK

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