Foolproof blush infused with 50 percent coconut water.
“Look at this! They’re luscious!” says Sephora Chief Merchant Margarita Arriagada, holding a couple of Josie Maran’s new Cheek Gelées. “This reminds me of the first lip gloss I used when I was young, but that was really thick and these are sheer. First and foremost are the bright colors, but they’re transparent when applied. I love the whole coconut water story in addition to the Argan oil story, I think it’s a great use of the ingredient—it’s cooling and hydrating. It’s a real stain, but it’s really soft and blendable.