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05.30.13

SEPHORA HOT NOW VOLUME 6: PRADA LUNA ROSSA

SEPHORA HOT NOW VOLUME 6: PRADA LUNA ROSSA

Get to know the scent of victory, inspired by the America’s Cup.

“A few minutes ago, the boat was just out there! Did you see it?” Sephora Chief Merchant Margarita Arriagada is referring to the America’s Cup, which can be seen from her office window in San Francisco. The famous race was the inspiration behind Prada Luna Rossa...So is this a fragrance fit for a sailor? “I think it’s for someone who’s outdoorsy but also into a luxury lifestyle. Because the scent is a little light and woodsy, it doesn’t have to be for someone who likes sailing. I try to match what a scent conveys for me along with the imagery the brand portrays to understand the story it’s trying to tell. I have two sons and four brothers and my husband—and I typically nail it!”

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