It’s happening: CC cream for hair.
“I just got back from Shanghai, Tokyo, and Korea, and I just cannot believe how hot this whole BB and CC cream thing is!” says Sephora Chief Merchant Margarita Arriagada. “The first thing I thought when I saw Alterna’s CC cream for hair was how intuitive it was. The treatment aspect in hair is becoming stronger, and the fact that this can give you all these different benefits just made complete sense. I think this is an amazing product—especially as part of the Caviar line. I love it on damp hair, before I heat style.”