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06.04.13

SEPHORA HOT NOW VOLUME 6: VITA LIBERATA

SEPHORA HOT NOW VOLUME 6: VITA LIBERATA

Meet the world’s first two-to-three week sunless tanner.

This is a bestseller in Sephora Europe—the number one tanning brand—so we decided to pick it up. It’s a great formula, but we thought it was just amazing that it lasts. And doesn’t smell!” says Sephora Chief Merchant Margarita Arriagada. “It’s a trade secret, but what I can share is that while Vita Liberata was reformulating the range to include organic botanicals, their biochemist discovered a way to extend the tan up to three weeks. It’s so great that there’s still innovation in self-tanner.”

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