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06.18.13

FRONT/CENTER: SEPHORA TO GO

FRONT/CENTER: SEPHORA TO GO

Our new and improved app is infinitely more useful than that word game.

The average Sephora store is approximately 5,000 square feet—certainly larger than the palm of your hand. Which is one reason our iPhone app, Sephora To Go, is so amazing. Not only does it put shopping Sephora at your fingertips, it lets you get the most out of your Beauty Insider account. Scan your card straight from your phone, plus view your points, loves, offers, and deals. You can even preview the samples of the day, so you always get what you want. And via Passbook, you can access gift cards and find the closest 5,000 square feet of pure beauty bliss.

Once you get there, use Sephora To Go to scan a product’s barcode to access its ratings and reviews on BeautyTalk, and find past purchases and samples through My Beauty Bag to restock with ease.

Sephora To Go: More multitasking than a BB cream, smarter than Color iQ, and sweeter than Marc Jacobs Honey. HOLLY SIEGEL

GET IT HERE ▸