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06.12.13

FRONT/CENTER: YOUR BEAUTY BAG JUST WENT DIGITAL

FRONT/CENTER: YOUR BEAUTY BAG JUST WENT DIGITAL

Proof your makeup bag is as important to us as it is to you.

When you find a product you love, you don’t want to settle for anything else. Case in point: Girls’ trip to Waikiki beach. Your Vita Liberata didn’t make the flight. You can’t get a real tan (if you have to ask why, read this), but you’re looking a little…vampiric. A trip to lovely Sephora Ala Moana is in order, but quick: Were you a Sheer or an Intense?!

Good news for Sephora Beauty Insiders: My Beauty Bag, our new “digital makeup bag,” keeps all of your past purchases—in store and online—in one place. Want to tell your friend what color nail polish you’re wearing, but can’t remember the shade? Brought a sample SPF with you on vacation only to have Housekeeping throw it out before you could write down what it was? Left your entire gym bag on the subway (true story)? Consider My Beauty Bag insurance for your beauty picks.

On top of all this, you’ll notice our site now allows you to “love” products and save them for later—from your computer or your mobile device of choice (read: when you’re not paying attention to what your boyfriend is saying).

Just one more reason you’ll never forget why you love Sephora. Simply log in at Sephora.com to test it all out. HOLLY SIEGEL

YOUR BEAUTY BAG IS WAITING FOR YOU ▸