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11.01.13

X-RAY: THE TARTE OF GIVING COLLECTOR’S SET & TRAVEL BAG

X-RAY: THE TARTE OF GIVING COLLECTOR’S SET & TRAVEL BAG

Tarte founder Maureen Kelly on this year’s mega-gift.

“My team and I were so pleased with last year’s Sephora exclusive, and we knew we had to create something bigger and better this year,” says Tarte founder Maureen Kelly. “We added some new elements to make it even more portable and chic, and I love that we included a hanger and a detachable pouch! We also upped the ante with 13 mini offerings—hello, deluxe maracuja oil!” And while Kelly notes that this set would make an excellent gift for “the beauty buff, mom, student, career woman, fitness enthusiast…” in your life, she also recommends breaking it up. “We know that this makes a great, blockbuster gift on its own,” she adds, “but each of the little pieces make nice stocking stuffers if you want to share the love with your friends and family.” HOLLY SIEGEL

THE TRAVEL BAG
“At Tarte, it’s really important for us to create products and packaging that can be reused to reduce our carbon footprint,” explains Kelly. “This travel bag can be used for almost anything. And how precious is our bow design?”

THE 20 SHADOWS
“We were inspired by everything from bestselling shades to lush fabrics and rare gemstones. This year’s theme is The Tarte of Giving, so we focused on how special and meaningful it is to give and receive gifts—no matter what they are. To get in the spirit, I asked my team about their favorite gifts over the years, and we were all so inspired by each other’s stories and memories that we just had to celebrate them in the palette! Two of my favorites are ‘Erica’s Dollhouse’ and ‘Ali’s Bicycle.’ Those are sooo representative of those two Tarte ladies—I can just imagine them as little girls being so excited by those toys!”

THE CHEEKS
“We consider Tarte to be the blush authority, so this wouldn’t be a complete collector’s set if we didn’t offer our original and iconic cheek stain and our long-lasting Amazonian clay 12-hour powder blush.”

THE LIGHTS, CAMERA, LASHES MASCARA
“Besides the amazing length and volume, this mascara is chock-full of ingredients like olive esters that give lashes that full, healthy appearance. I’m always running around during the holidays, so whether I need extra lash drama for a party or to look put-together after a day of shopping, Lights, Camera, Lashes is my ultimate accessory.”

THE MARACUJA OIL
“I’m obsessed with this for everything from moisturizing my face to taming flyaways. One of my favorite beauty secrets is to use it as an eye makeup remover. It’s gentle on my delicate skin and doesn’t pull out my lashes. I also use it on my boys’ dry patches—from elbows and knees to even their precious little lips!”

THE MARACUJA C-BRIGHTER
“During the holiday season, I need this eye treatment to refresh and recharge my tired eyes. I especially love that it works over time to help correct the eye area. The hydrating maracuja and light reflectors give you instant brightening benefits to look more radiant than ever.”

THE EIGHT MARACUJA LIP GLOSSES
“Holiday is one of the only times we do these mini-size glosses. I wait for them all year!”

THE VALUE
$490 for $59

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